BD Director · Visa | Fintech & Payments | New York, NY
25+ Years ExperienceCrypto & StablecoinsDigital WalletsBNPLStrategic PartnershipsEU & US Markets
25+
Years Experience
12+
Years at Visa
5
Multi-Million $ Deals
25+
Markets (NA, EU, AU)
Career Timeline
Partnerships & BD Director ▾
Visa — Strategic Enablers & Fintechs
Oct 2023 – Present📍 New York, NY
Lead strategic partnerships with Block Inc. — Square, Cash App, and Afterpay in the U.S. market.
Drive merchant growth and product adoption across BNPL, embedded finance, and digital wallets.
Leverage deep payments expertise to unlock creative growth opportunities with fintech partners.
Digital Partnerships Sr. Manager ▾
Visa — Digital Partners EU
Jan 2022 – Oct 2023📍 Madrid & London
Managed strategic relationships with Google and Samsung across multiple EU markets.
Contributed to wallet launches in 6 new countries and onboarded the largest EU issuers (Barclays, Santander, Caixa).
Advanced digital authentication frameworks and regional wallet integrations.
Key Account Senior Sales Manager ▾
Visa — Spanish Issuers (BBVA, Ibercaja, Abanca)
Nov 2015 – Dec 2021📍 Madrid, Spain
BBVA: Negotiated and closed multi-million dollar 7Y portfolio recovery deal from Mastercard; Visa share grew 73% → >90% (+1.4M cards). Launched Visa Aqua (Spain's leading digital-first card).
Sr. Account Executive — Visa Spain ▾
Visa — Issuers Portfolio
Oct 2015 – Nov 2017📍 Madrid, Spain
Secured long-term exclusive agreements with Ibercaja (10Y) & Abanca (7Y), driving full portfolio migration to Visa (45% → >95% and 55% → >95%).
Closed Spain's first Visa processing deal with UniversalPay.
Product Sales Delivery Manager ▾
Visa — Ecommerce Products (V.me / Click to Pay)
Sep 2013 – Oct 2015📍 Madrid & London
Led sales delivery of V.me by Visa (predecessor of Click to Pay) in the Spanish market.
Secured 7 issuer wallet contracts and signed the #1 V.me merchant in Europe.
IT Director ▾
ANECA — Public Sector Agency
Mar 2010 – Aug 2013📍 Madrid, Spain
Led IT strategy, infrastructure modernization, and digital transformation for a public agency.
Managed cross-functional teams and external technology partners.
Senior Technical Support Engineer ▾
Symantec Corporation
Dec 2006 – Mar 2010
Sr. Technical Support Engineer for Backup Exec product suite.
Windows Systems Engineer ▾
HP — Carrefour Spain
Dec 2005 – Dec 2006
Systems administration and IT projects for Carrefour Spain.
Technical Support & Sales ▾
Airis Computers
Dec 2002 – Dec 2005
IT support, Windows server administration, and pre-sales for SMBs.
Founder & CEO 🚀 ▾
PIC — Plataforma Interactiva de Comunicación
2000 – 2002📍 Spain · Successful Exit
Co-founded one of Spain's first interactive media startups, pioneering SMS-based audience participation for live television.
Built and commercialised the product across major Spanish TV broadcasters, establishing a new interactive entertainment category.
Achieved a successful company exit through acquisition.
Product Manager ▾
TYVE Technologies
1997 – 2002📍 Spain
Led product management for interactive television and digital media solutions.
Developed early SMS-based interactivity products that became the foundation for PIC.
CliftonStrengths® Top 5 Gallup CliftonStrengths® 34 · Assessed May 2025
#1
Ideation
Strategic Thinking
Fascinated by ideas — finds connections between seemingly disparate phenomena and generates original solutions.
#2
Maximizer
Influencing
Focuses on strengths to stimulate excellence — transforms something strong into something superb.
#3
Strategic
Strategic Thinking
Creates alternative ways to proceed — quickly spots patterns and issues and crafts the best path forward.
#4
Positivity
Relationship Building
Brings contagious enthusiasm — energizes teams and sees the best in people and every situation.
#5
Developer
Relationship Building
Recognises and cultivates potential in others — spots the signs of growth and draws satisfaction from coaching.